A business that appears higher in the search engines is viewed as more relevant than those businesses that they outrank. This is because the search engines are always looking for the most relevant result on the search engines. People know this and they believe (whether or not this belief is true or not) is that the websites that appears the highest on the search engines is the most trustable website of them all (the ones that are on the search engine). Obviously, obtaining a high ranking on the search engines is imperative to many businesses. This one asset can make or break an business.
Therefore, a business that appears higher in the search engine gets a lot of traffic. This means that the business that appears highest on the search engine is probably a business that has a lot of sales volume. Sales volume allows a business to pick and choose jobs that they are certain that they can help instead of being forced to work with anyone who has a credit card and a plus. In fact, it is not a stretch to say that this is the worst way to do business because there are some customers that are toxic to the business. It is best to avoid these customers at all costs when a business can profitably say no to those types of customers.
Contrast this with companies with little sales volume, the companies that have a much smaller sales volume have much less of a chance of saying no to any client that calls them to do some work. This means that they have to take the demanding clients and help them because they have no other choice.
The truth about this situation is that the business that is lower on the SERPs is experiencing the runoff from the top company. Bad customers suck the fun and life out of a business and make the people inside that business want to quit. They are a major problem and the best way to fix that problem is to raise their ranking so that they have a waiting list and they can pass on bad deals.
Therefore, a business that decides to compete for the top spot is a company that is making a good decision. It is a good decision because the ability to pass on deals that do not make sense is an ability that every business should generate. A business that has sales volume is a business that can choose their clients carefully. This helps everyone in the business to feel better about their situation and the people they work with now and in the future.
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