SEO reporting is something that no webmaster should ignore if they want to use their limited resources most effectively. Creating these reports requires that you use a plethora of premium tools and still factor in some specialized skills. That being said, the following are some things you should learn about SEO reporting.
1. Learn about ranking The idea of SEO is to get the highest SERP ranks for a given set of keywords. This means that you should be able to track how the important keywords are doing as compared to the less important ones. You should therefore have formulae loaded into excel spreadsheets that allow you to detect trends on how your keywords are performing over time. In that same respect, you should have ways to highlight average changes during SEO reporting. This will allow you to find out whether or not you are reaching your monthly goals in the way of conversions, submissions etc. with the current SEO strategy.
2. Learn how to track conversions from search engine traffic Effective SEO reporting must include ways for you to find out whether or not the traffic you are attracting is converting. This is usually done by using graphs that show how the increase in traffic has caused a corresponding increase in conversions. There are various codes you have to implement in the different landing pages so as to find out the most profitable keywords i.e. those that are responsible for the most conversions. It is also during this stage where you can uncover profitable branded keywords, some of which you may not have been targeting within SEO reporting. These can ensure that you get a steady revenues for a long time to come.
3. Self-educate on share of voice SEO reporting will not be completely effective without being able to find out how competitors are performing on SERPs. You can then use this information to gauge the level of success you are getting with your own efforts. Learning about share of voice in SEO reporting entails knowing how fish out your competitors. You have to know how to focus your keywords into tight groups so as to know who else is working on them. An important thing to consider during this aspect of SEO reporting is that you have to use keywords with similar search volumes as a way to track down competitors according to the traffic levels they are obtaining.
4. Have ways to automate grunt work You'll find that SEO reporting usually entails a lot of repetitive tasks. This means that you should have mechanisms in place that allow you to automate these evidently important tasks. Fortunately, you do not need special skills in this area; just good software. For instance, most SEO tools have features that allow you to create reports in set durations e.g. weekly, monthly etc. which are then sent out to concerned parties. Using this software means that you can concentrate on more important things in your SEO work.
In closing, SEO reporting is an aspect of online marketing that you should gain proficiency in irregardless of the level of experience you have in the online marketing industry.
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